Video ads for cleaning businesses that show the result, not just the promise

All your leads are referrals — which is great until the referral network dries up or you want to expand to a new area.

Before-and-after content should be your best marketing asset, but you rarely have time to film it on the job.

Larger cleaning companies have marketing budgets. Short-form video is how smaller operators compete.

What types of cleaning businesses does this work for?

Residential house cleaning, commercial and office cleaning, carpet and upholstery cleaning, pressure and power washing, window cleaning, gutter cleaning, HVAC duct cleaning, junk removal, and move-in/move-out deep cleaning services.

How do I show the actual 'before and after' in a video ad?

Ad Clanker generates a scripted actor who describes the before and after narratively — 'grout that hadn't been touched in two years looked brand new' — which triggers the same mental image as a visual before/after without requiring you to film on-site.

Is Facebook or Nextdoor better for local cleaning service ads?

Facebook with local radius targeting is more scalable and has better creative ad formats. Nextdoor works for organic mentions but has limited paid ad capabilities. For cleaning services specifically, Facebook's 'homeowner' targeting segment combined with radius targeting is highly accurate.

Can I make an ad for commercial cleaning vs. residential separately?

Create two separate sessions — link one to your residential service page and one to your commercial/office page. The messaging, tone, and CTA should be different for each audience. Use the occasion field to specify which segment each session targets.